Research and planning: Research into a media institution

Spin magazine

Spin media LLC published the music magazine “Spin”

This company hopes to put a new spin on an old concept: music journalism. Spin Media owns and operates Spin, a monthly magazine devoted to covering new rock music through interviews, reporting, and photography. Spin Media also publishes an online version of its magazine at SPIN.com, and its SPIN Earth publishes digital music-related content from some 300 cultural correspondents in 75 major cities. Spin was launched in 1985 by Bob Guccione, Jr. (son of Penthouse founder Bob Guccione). Today the company is owned by San Francisco-based McEvoy Group, which also owns Chronicle Books. McEvoy purchased the company in 2006 for less than $5 million.

Spin magazine is a music magazine aimed at a range of audiences interested in music such as oasis; Mumford and sons, Arctic monkeys, hip hop music and the best music in 25 years. Usually the magazine is based on popular indie music, which targets a young audience and anyone who is interested in indie music.